Calculate Your Growth Potential
Select a service vertical and adjust parameters to see standard projections of your sales pipeline growth.
How the Calculator Works
Four steps to your personalised revenue projection.
Pick Your Channel
Select the marketing channel that matches your campaign focus — Google, Meta, SEO, Email, LinkedIn, or YouTube.
Set Your Parameters
Adjust your monthly budget, expected conversion rate, and average deal or sale value using the interactive sliders.
See Real Projections
Instantly see your estimated monthly revenue, projected leads/sales, and pipeline ROAS based on industry benchmarks.
Unlock Your Pipeline
Book a free audit and let our growth engineers turn these projections into a live, optimised campaign.
Industry ROAS Benchmarks
Standard performance metrics across digital marketing channels for Indian & GCC markets.
* Benchmarks represent median performance across OptiVir-managed campaigns. Actual results vary by industry, targeting, and creative quality.
What is a Good ROAS?
Return on Ad Spend (ROAS) is the single metric that dictates whether your digital marketing engine is scalable or a money drain. A ROAS of 1× means you break even. For every ₹1 you spend, you generate ₹1 in revenue — zero profit.
For service businesses in India, a target ROAS between 3× to 5× is considered healthy and profitable. E-commerce brands often need 4×+ to account for Cost of Goods Sold (COGS) and logistics.
In high-competition GCC markets (Dubai, Abu Dhabi), blended ROAS benchmarks sit closer to 2.5× to 4× due to elevated CPCs and audience saturation on premium platforms.
3 Proven Ways to Improve Your ROAS
- 1Decrease CPC: Improve your ad Quality Score on Google or Relevance Score on Meta. Tighter audience targeting and better creative reduces wasted spend and brings CPC down by 20–40%.
- 2Increase Landing Page Conversion Rate: Traffic is worthless if the page doesn't convert. Optimise above-the-fold content, load speed (target <2.5s LCP), and add strong social proof to push CVR from 1% to 3%+.
- 3Raise Average Deal / Order Value: Introduce bundled offers, upsells, or higher-tier service packages. A 20% increase in AOV can double your ROAS without spending a single extra rupee on ads.
Ready to Hit Your Target ROAS?
Our growth engineers specialise in turning underperforming campaigns into predictable, high-ROAS revenue engines. Book a free 30-minute strategy call — no hard sell, just data.