Calculate Your Growth Potential
Select a service vertical and adjust parameters to see standard projections of your sales pipeline growth.
Assumption note: Based on ~1,429 estimated clicks at ~₹35 average CPC. Output is an estimate. Advertising return (ROAS) compares revenue directly to ad spend, before factoring in cost of goods, rent, or staff.
How the Calculator Works
Four steps to your personalised revenue projection.
Pick Your Channel
Select the marketing channel that matches your campaign focus — Google, Meta, SEO, Email, LinkedIn, or YouTube.
Set Your Parameters
Adjust your monthly budget, expected conversion rate, and average deal or sale value using the interactive sliders.
See Estimated Projections
Instantly view your estimated monthly revenue, projected enquiries, paying customers, and ROAS based on your parameters.
Unlock Your Pipeline
Book a free audit and let our growth engineers turn these projections into a live, optimised campaign.
Industry ROAS Benchmarks
Standard performance metrics across digital marketing channels for Indian & GCC markets.
* Benchmarks represent median performance across OptiVir-managed campaigns. Actual results vary by industry, targeting, and creative quality.
What is a Good ROAS?
Return on Ad Spend (ROAS) compares gross revenue directly against advertising spend. A return of 1× means your revenue equals your advertising spend, but other business costs (such as product cost, rent, and overhead) remain.
For service businesses in India, a target ROAS between 3× to 5× is considered healthy and profitable. E-commerce brands often need 4×+ to account for Cost of Goods Sold (COGS) and logistics.
In high-competition GCC markets (Dubai, Abu Dhabi), blended ROAS benchmarks sit closer to 2.5× to 4× due to elevated CPCs and audience saturation on premium platforms.
3 Proven Ways to Improve Your ROAS
- 1Decrease CPC: Improve your ad Quality Score on Google or Relevance Score on Meta. Tighter audience targeting and better creative reduces wasted spend and brings CPC down by 20–40%.
- 2Increase Landing Page Conversion Rate: Traffic is worthless if the page doesn't convert. Optimise above-the-fold content, load speed (target <2.5s LCP), and add strong social proof to push CVR from 1% to 3%+.
- 3Raise Average Deal / Order Value: Introduce bundled offers, upsells, or higher-tier service packages. With sales volume and spend unchanged, a 20% increase in order value increases advertising return by 20% without extra ad spend.
Ready to Hit Your Target ROAS?
Our growth engineers specialise in turning underperforming campaigns into predictable, high-ROAS revenue engines. Book a free 30-minute strategy call — no hard sell, just data.