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EmailMarketing&Automation

Maximize subscriber lifetime value, design automated cart recovery sequences, and structure CRM list segment filters for optimal inbox delivery.

Audit My CRM Sequences

Unlocking Revenue From Existing Traffic

Acquiring a new customer is up to five times more expensive than retaining an existing one. Most brands leave substantial capital on the table by failing to engage their subscriber database with automated recovery flows.

We construct complete lifecycle email funnels. From welcome strategies that hook new sign-ups, to transactional abandonment triggers, to post-purchase sequences that cross-sell and build loyalty, we ensure your email channel drives up to 30% of total company revenue.

Automation Core Deliverables:

  • Automated Abandonment Flows: Cart and checkout triggers designed to recover lost pipeline.
  • List Segmentation Models: Filtering campaigns based on purchase frequency and engagement.
  • Inbox Deliverability Compliance: Implementing proper DMARC/DKIM protocols to bypass spam filters.

Retention Revenue Target

+28%

Average baseline email contribution to total company sales tracked within 90 days.

Inbox Deliverability

Domain warming and layout structuring to avoid promotion and spam tabs.

Flow Automation

Mapping triggers to send high-context messaging based on user actions.

Lifecycle Email Framework

01

Database Pruning

Cleaning inactive profiles and validating DNS security protocols (SPF/DKIM/DMARC).

02

Flow Staging

Coding welcome, cart recovery, and customer win-back sequence templates.

03

Segment Campaigns

Deploying newsletters targeted specifically to VIP buyer segments to prevent list fatigue.

Email Marketing Automation Agency & Klaviyo CRM Integration

As an email marketing automation agency in India, OptiVir Ads builds automated retention flows that generate compounding backend revenue. Our certified email specialists deliver custom Klaviyo setup services in India and the GCC, designing high-converting cart abandonment email flows, automated welcome sequences, and post-purchase customer win-back campaigns.

We implement full SPF, DKIM, and DMARC authentication protocols to ensure high inbox deliverability rates and build precise CRM list segmentation filters that prevent subscriber fatigue.

Questions We Actually Get Asked.

Answered directly. If yours isn’t here, just WhatsApp us and we’ll answer in plain English.

We configure and optimize leading email marketing and automation platforms including Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and Sendinblue, tailoring each setup to match your operational scale, e-commerce requirements, and CRM integrations. Our setup process includes clean list segmentation, deliverability configuration (SPF, DKIM, DMARC records), welcome series automation, and UTM-tagged campaign links to track revenue attributed to every email send.
We design and deploy intelligent email automation flows: a high-converting Welcome Series (5 to 7 emails) introducing your brand and offering; Cart Abandonment Sequences recovering lost e-commerce revenue; Post-Purchase Follow-up flows generating reviews and upsells; Re-engagement Campaigns reactivating cold subscribers; and Lead Nurture Drips converting form submissions into booked consultations. Each sequence is built with behavioral triggers, personalization tokens, and A/B-tested subject lines to maximize open and click rates.
We segment email lists across multiple behavioral and demographic dimensions: purchase history and lifetime value, email engagement behavior (openers vs. non-openers), geographic location (Kerala, GCC, UK), lead source (Google Ads, Meta Ads, organic SEO), and time since last activity. This granular segmentation allows us to send hyper-relevant campaigns to each group, significantly improving open rates, click-through rates, and ultimately the revenue contribution of each email broadcast.
Deliverability is protected through a technical and content-based dual approach. Technically, we configure authenticated sending domains with SPF, DKIM, and DMARC records, warm up new sending IPs gradually, and maintain clean lists by removing hard bounces and inactives weekly. From a content perspective, we maintain balanced HTML-to-text ratios, avoid spam-trigger words in subject lines, monitor sender reputation scores, and test every campaign through spam checkers before broadcast.
Every email campaign is tagged with UTM parameters that flow through to Google Analytics 4, allowing us to track which specific email broadcast, subject line, and link drove website sessions, goal completions, and revenue. We build custom GA4 reports and Looker Studio dashboards displaying email-attributed conversions, cost-per-email-lead, and revenue return per campaign send — giving you a crystal-clear view of your email marketing ROI beyond just open and click rate vanity metrics.